eVision Systems

[jasmine_evil]

What is Social Media, you ask? Merriam-Webster defines media as a medium of cultivation, conveyance, or expression. In the 1900s the most popular media would have been on paper; magazines, newspapers, books, mail, even pictures. With the advent of radio and television in the 20th century we saw a shift in media. When the Internet was opened around 1989 another shift in popular media began. This time though, the basic concept of media started to evolve. In the past, a person put his or her thoughts on paper or blasted them out to radio or television for any and all to consume. Any disagreements usually fell by the wayside. With the advent of the Internet, media has become far more dynamic. When thoughts are shared, comments can be immediately solicited. The popularity of the piece can be calculated by counting the number of people reading it. Unlike paper media, errors can be corrected, thoughts rearranged or new thoughts added in real time. With the old media, size limitations were imposed. Newspapers could only be so big, tv and radio could only output during their broadcast day, with a maximum of 24 hours a day, 7 days a week. The new media is infinite. Posting to the Internet not only shares your thoughts with others, but others can link their thoughts with yours. Just as people in Hollywood wanted to have their names mentioned in association with the rich and famous, now internet publishers want their pages linked to other pages and want to combine their published works with others. This new type of media is known as Social Media.

The professionals with eVision Systems are cognizant of the new Social Media and can introduce you to new ideas and concepts in publishing and advertising. Whether it be Search Engine Optimization for your existing website or design and implementation of a new website, we can help get your message out. By designing solutions on the most widely used platform in the world, Microsoft, we make sure you will be seen by the largest Internet demographic.
To learn more, please call us at 713-807-9555.

[jtaraby]

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, videos and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Since Social Media Optimization is the process of trying to get one's content more widely distributed across multiple Social Media networks it goes hand and hand with Search Engine Optimization

The essence of social networking mediums is being linked to people and things. The more people and things we are linked to the greater our reach, the larger our resource pool and the depth of information is relative to the “links” one establishes.

The web is filed with hundreds of billions of potential links to people, companies and things. The categorizations of links are in the form of meta tags and key words which enable us to “search” for people and things. Our search listings are driven by rankings of traffic volume and related “search engine criteria”.

The web directory of information and people is growing exponentially as more and more information and people use the web for different purposes. Traffic drives traffic and information outputs at rates incomprehensible.

Our link to the world is the web and our world is changing faster than we individually can comprehend the meaning and impact of the changes happening before our eyes. The system of social networking platforms is one more link of information and people.

However the taxonomy of technology used to create social networking platforms is a progressive and significant step towards a more organized web of people and processes which enable us to access people and things more efficiently.The link to our future and its possibilities is accelerated by the medium of social networks.

People’s experiences, knowledge and networks are now linked together and facilitated by the medium of social networks. In using the term “link” we must consider its meaning and subsequently the implications of the convergence of ability to “link” to everyone and everything.

Those who learn the power of links will be the leaders of The Relationship Economy.

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